New user acquisition for a live sports streaming service
2017/06/01
In 2016, FuboTV raised a large Series B round and struck deals with major television networks to scale their live soccer internet streaming service into a full-blown cable replacement. Due to the bundling nature of the network deals, we were sitting on a mountain of premium live-TV streams including FOX, NBC, ABC, etc. and needed a way to market it to new users.
Landing page by Hajin Choi, Browse by Lauren Kary, Onboarding & prototype by me
I was a UX designer at fuboTV from 2016-2017. I joined the team together at the same time as two other designers for a full design team of four. Working closely with product owners and the other designers, I took the responsibility of designing a new user funnel that would communicate the vast new product offering FuboTV would now have.
Collect Minimal Personal Info
Social / Email Login
Essential Fields Only
Pre-populate zipcode and Explain
Select Channels and Plan
Price anchoring on basic and promotional tiers
Conveying the breadth of channels offered
Position Basic package as sports cable replacement
Select Add-Ons
Upsell opportunity for other popular sports channels
Be clear about channels, price, and language
Minimize seams of bundling contract requirements
Check-out Flow
Emphasize free trial and not immediately getting charged
Convey sense of authencity, security, and legitimacy
Minimize friction past "walled garden" paywall and get user to the content